MSI won’t sell the AMD Radeon RX 9000—another EVGA-like case?

Many hardware companies strive to bring the latest components to market, aiming to capitalize on performance improvements and secure a share of the profits. While some brands produce models for both AMD and NVIDIA, they sometimes choose to focus on just one. In this case, all signs indicate that MSI has decided to align itself exclusively with NVIDIA.

MSI is a well-known company with a broad range of products, including laptops, graphics cards, motherboards, and peripherals. While some appreciate this diversity, others criticize that such a wide focus could impact product quality. Historically, the brand has offered models for both NVIDIA and AMD, but with the latest generation, it seems to have made a clear decision: to focus solely on the RTX 50 series and completely disregard the RX 9000 lineup.

In recent years, the PC hardware market has undergone significant changes. In the processor segment, Intel dominated gaming for a long time, but more and more users are now choosing AMD models. When it comes to graphics cards, however, competition has been less balanced. Despite some controversial practices by NVIDIA, its products have maintained their lead, while AMD’s GPUs have struggled to become the first choice for most gamers.

The launch of the RX 9000 series seemed like an opportunity to shift this trend, offering solid performance. However, AMD has begun losing support from some manufacturers, including MSI. The reason seems clear: AMD graphics cards haven’t been particularly successful in previous generations, especially under MSI’s brand. While MSI releases multiple variants of each NVIDIA GPU, its latest AMD lineup included only four models: a Radeon RX 7900 XTX, a Radeon RX 7900 XT, and two Radeon RX 7600s.

This situation opens the door for brands like ASUS and GIGABYTE to strengthen their presence in the AMD GPU market, though they likely don’t need much help, as they have long been top choices for users. What stands out, however, is that MSI—a large company—didn’t even release a single RX 9000 XT model. This could indicate an effort to cut costs and optimize resources to avoid financial difficulties.