Tech

Google to be investigated for showing inappropriate ads to kids in YouTube

Share
Share

According to ad quality transparency platform Adalytics, YouTube could have displayed ads with adult content on about 100 videos that were supposed to be for kids. This publicity featured inappropriate material for children including car wrecks, injuries, and videos from shows targeted towards mature audiences. 

In addition, Adalytics found inconsistencies in Google’s own policies about the content in the ads that are made for children. Reportedly, the policies state that these ads must not use trackers or collect personal information without getting permission from parents or guardians. Moreover, the study showed that websites linked in the ads transmitted cookies to their devices that could be targeted to advertisements for children as well.

In response, Google’s vice president Dan Taylor stated:

“We do not allow the use of third-party trackers in advertisements served on made for kids content on YouTube. This report falsely claims that the presence of cookies indicates a privacy breakdown. The opposite is true, and the report fails to show otherwise.”

Google has already been accused of similar actions on previous Adalytics reports. The research states that Google misled advertisers over where the video ads were placed. Again, the company said the research was flawed. In contrast, a report by Ad Age said at least one ad agency executive affirmed that Google refunded some clients over discrepancies. In response, a Google spokesperson said this was “not uncommon” and that this action is a normal part of dealing with advertisers.

Share
Related Articles
Tech

MSI won’t sell the AMD Radeon RX 9000—another EVGA-like case?

Many hardware companies strive to bring the latest components to market, aiming...

Tech

NVIDIA tries to ease criticism over the distribution of GeForce RTX 50, but its response is unconvincing

Weeks after its launch, it is still difficult to find a GeForce...

Tech

Windows 10 is nearing its end, and Google is already encouraging us to choose its alternative

The end of Windows 10 is approaching quickly, and starting in October,...

Tech

ASUS will manufacture the new portable Xbox console

In recent years, some of the leading hardware brands have been investing...

Tech

TSMC is ready to take control of Intel’s chip factories, but it doesn’t want to do it alone

The Trump administration has requested TSMC’s help in rescuing Intel’s semiconductor factories,...

Tech

Sony caught using AI in PlayStation characters

More and more companies are looking to integrate artificial intelligence into their...

Tech

Social media platform X experiences global outage, Elon Musk claims it’s a cyberattack

After X’s global outage, Elon Musk used his profile on the platform...