There is bad news for the Instagram app, Threads, as the new social media platform has lost half of its active users in a short amount of time. In spite of the app’s remarkable debut in the market and the breaking-record numbers it got during its first day, the number of daily active users number has been decreasing steadily.
Reports state that Mark Zuckerberg’s application, which is part of the Meta company, has seen a tremendous drop in activity in just a week. Threads started with 49 million active users, and the numbers dropped to 23.6 million users in just a week, according to data gathered by SimilarWeb.
However, SimilarWeb has mostly given reports based on Android device usage, because it is easier to track compared to IOS. Its information states that the application’s best day was July 7 with 49 million active Android users, but this dropped dramatically on July 14. In addition, SimilarWeb confirmed that users were active for 21 minutes in the beginning, but this number was reduced to 6 minutes by July 14.
Threads have been criticized by Twitter’s CEO, Elon Musk, due to how similar both apps look and operate. In the beginning, it seemed to be a better alternative, though due to Twitter’s restrictions on the number of messages users can read. Still, it seems that the Instagram app still has a lot of work to do if it wants to be a significant competitor and remain relevant in the app market.